IShowSpeed是当代数字时代现象级的文化传播先锋，凭借其标志性的亢奋风格和跨平台影响力，成为Z世代青年文化的代表性人物。
这位拥有3700万粉丝的19岁美国主播，以游戏实况和街头挑战起家，却意外在2023年中国行中书写了新媒体外交的新篇章。他通过直播镜头真实记录长城后空翻、高铁体验、街头乒乓球赛等病毒式瞬间，以未经修饰的草根视角向全球年轻观众展现了中国都市的现代活力与市井温情。
中国官方敏锐捕捉到这一新型文化传播范式，《环球时报》将其定义为后疫情时代最成功的民间外交案例，而西方观众在评论区惊叹这与我认知的中国截然不同。中国市场研究集团创始人肖恩·赖恩更直言：他一日创造的软实力效应超越传统渠道三十年努力。从游戏主播到文化符号，IShowSpeed的中国冒险揭示了数字原住民如何用最本真的互动消解意识形态隔阂，在TikTok与YouTube的流量洪流中，重新定义了21世纪的文化对话方式。
本期节目，我们将跟随商英2304班张温姿同学的生动讲解，一起走进网红主播的文化外交新范式——IShowSpeed中国行现象解读。让我们透过这位00后主播的镜头，感受数字时代下跨文化交流的独特魅力。
原文
YouTube phenomenon IShowSpeed’s recent whirlwind tour of China has unexpectedly evolved into a masterclass in cultural diplomacy that’s racking up millions of views and challenging Western perceptions of the Middle Kingdom. The 19-year-old streamer, with his 37 million followers, has become an accidental ambassador for Chinese soft power through his unfiltered, chaotic exploration of Beijing and Shanghai.
Speed’s livestreams from China have captured global attention, as he bounced between iconic landmarks like the Great Wall and engaged with locals in impromptu interactions. His content has created a rare crossover moment between Western and Chinese social media ecosystems, with the Chinese embassy explicitly praising his cultural impact.
The tour coincides perfectly with China’s efforts to revitalize tourism and reshape its global image. While traditional diplomatic channels struggle to connect, Speed’s authentic reactions to street food, high-speed trains, and local culture have resonated with millions of viewers.
State media like Global Times have highlighted how his streams represent a new form of cultural exchange, capturing audiences in ways conventional media cannot. His viral moments – like performing backflips at the Great Wall or challenging locals to ping-pong matches – have generated unprecedented interest in Chinese culture among young global audiences.
Chinese officials have strategically embraced Speed’s visit, seeing it as an opportunity to present a more nuanced view of the country beyond geopolitical tensions. The comment sections of his videos are filled with viewers expressing surprise at China’s modernity and the warmth of its people—perceptions that differ markedly from typical Western media portrayals.
While skeptics might question whether such visits represent authentic cultural exchange or carefully orchestrated soft power, the impact on viewers remains significant. There’s also open acknowledgment from the likes of Shaun Rein, the founder of Managing Director of the China Market Research Group, who has written numerous books that promotes China’s culture on a global scale. Rein took to X (formally Twitter) recently, exclaiming “Speed has done more to help China’s soft power in one day than I have in my 30 year career. All hail Speed.”
In an era of increasing US-China tensions, IShowSpeed’s China adventures demonstrate how individual content creators can bridge cultural divides in ways traditional diplomacy often fails to achieve.
本文摘录自：上海学生英文报：2025-4-1
译文
YouTube网红IShowSpeed最近的旋风式中国之旅，竟意外地成为了一堂文化外交的大师课，吸引了数百万的观看量，并挑战了西方对中国的传统认知。这位19岁的网络主播，凭借其3700万粉丝，通过其不加修饰、略显混乱的北京和上海之旅，意外地成为了中国文化软实力的形象大使。
IShowSpeed在中国的直播吸引了全球的注意，他穿梭于长城等标志性景点之间，并与当地人进行即兴互动。他的内容在西方和中国社交媒体生态之间创造了罕见的跨界共鸣，中国大使馆也明确赞扬了他的文化影响力。
这次旅行与中国重振旅游业和重塑全球形象的努力不谋而合。当传统外交渠道难以建立联系时，IShowSpeed对街头美食、高铁和当地文化的真实反应却引起了数百万观众的共鸣。
《环球时报》等官方媒体强调，IShowSpeed的直播代表了一种新型的文化交流方式，以传统媒体无法做到的方式吸引了观众。他那些病毒式的瞬间——如在长城上表演后空翻或与当地人打乒乓球比赛——在全球年轻观众中引发了对中国文化前所未有的兴趣。
中国官员战略性地接受了IShowSpeed的访问，视其为在地缘政治紧张之外，展现中国更细腻形象的机会。他的视频评论区充满了观众对中国现代化和人民热情的惊讶——这些看法与西方媒体典型的描绘截然不同。
尽管怀疑者可能会质疑这样的访问是否代表真正的文化交流，或是精心策划的文化软实力，但它们对观众的影响仍然显著。中国市场研究集团董事总经理肖恩·赖恩等人也公开表示了认可。赖恩最近在X（原推特）上发文称：“IShowSpeed在一天内为中国文化软实力所做的贡献，比我30年的职业生涯还要多，向IShowSpeed致敬！”
在美中关系日益紧张的当下，IShowSpeed的中国冒险展示了个人内容创作者如何以传统外交常常无法实现的方式弥合文化分歧。
【四六级急救包】
“甲亢哥”中国行考点词｜秒变文化懂王
Cultural diplomacy (文化外交)
Soft power (软实力)
Livestreams (直播)
Viral moments (病毒式传播瞬间)
Geopolitical tensions (地缘政治紧张)
Content creators (内容创作者)
四六级暴击！甲亢哥中国行考题你敢接吗？
1.What was the main impact of IShowSpeed's visit to China according to the text?
A) Boosting China's economic growth.
B) Challenging Western perceptions of China.
C) Promoting Chinese language learning.
D) Increasing YouTube's popularity in China.
2.How did Chinese officials view IShowSpeed's visit?
A) As a threat to national security.
B) As an opportunity to showcase modern China.
C) As irrelevant to cultural diplomacy.
D) As a violation of internet regulations.
3.Which of the following activities by IShowSpeed went viral during his China tour?
A) Singing traditional Chinese opera.
B) Performing backflips at the Great Wall.
C) Hosting a political debate.
D) Interviewing Chinese celebrities.
